Designers and Manufacturers of fine household linen & accessories since 1920. Based in Diep River, Cape Town, South Africa
Sheraton Textiles Holdings (Pty) Ltd is a South African manufacturing company that produces merchandise that has developed over the years into a trusted, sought-after brand. The Sheraton brand is distinctive in that it focuses on innovative product design, without compromising on quality and craftsmanship. We cater for our customers every need and taste and we aim to please.
We specialize in manufacturing an exquisite range of bedding, home linen and curtaining products. Our range of merchandise include plain, quilted, embroidered, woven and print designs. We have a full spectrum of unique products to fulfil a wide variety of customer requirements.
The Sheraton brand has earned the reputation as being trusted and are enjoyed by our customers and the community at large. We supply most South African retailers, many of whom have a footprint across our borders.
We are one of the most popular brands servicing the hospitality industry, independent businesses and homeowners and our merchandise is keenly sourced by individual customers who shop directly and online. Our online store was established five years ago to bring our products directly to your doorstep.
Sheraton prides itself on creating luxurious bed linen fashioned from a multitude of magnificent, high quality, meticulously crafted fabrics designed and styled by our in-house design studio. Our products are manufactured locally in accordance with stringent specifications and quality controls. We aim to deliver not only beautiful products and exquisite ranges, but we aim to achieve a higher level of customer satisfaction that will ensure that our customers return to shop our brand, for years to come. Our extensive variety ensures we fulfil a diverse range of preferences and meet the requirements and needs of all our customers across different purchasing profiles.
For those who prefer a more tangible, tactile and visual experience, we have several retail outlets across Cape Town from which to purchase our Sheraton Brand. Our online store is aimed at reaching customers throughout South Africa and abroad favoring the convenience and accessibility of shopping online.
Sheraton strives to be the leading company in household textiles in Africa. We do not compromise on our quality or service delivery excellence. We collaborate with trusted partners so that you, our customer can enjoy a guaranteed, superior, first-class shopping experience.
Our continued Innovation through training and development and through acquiring world class machinery has sustained and strengthened us over the last 100 years and will continue to do so into the future.
Our business is our passion, our customers our priority and our products drive our innovation. We take pride in what we create and we serve you with honor and integrity.
Sheraton Textiles Holdings (Pty) Ltd was founded in 1920 with a small group of staff and a few machines. It has advanced and expanded, escalating its growth of locally manufactured goods and now employs over 550 employees of different backgrounds, social strata, cultures, religions and gender, representing the diversity of our South African Heritage.
Addressing disparities is a priority and to this end, women represent over 80% of our workforce. We have a formidable team of employees who are dedicated, committed, loyal and interactive. We are proud of our Sheraton family.
Sheraton is 100% owned by the Industrial Development Corporation (IDC), a state-owned finance development institution which reports to the Ministry of Trade, Industry and Competition (dtic), and is currently one of the largest manufacturers and suppliers of household textiles in South Africa.
We have pioneered our various household brands to include Sheraton Portfolio, Signature, Superior and our most recent Baby Range “Little Linen by Sheraton”.
Our expansive range of products include a variety of Duvet Inners, Pillows, Comforters, Duvet covers and Sheeting, Quilts, Scatter Cushions, Mattress Protectors, Base Wraps for all Bed Sizes, Curtaining and Tablecloths and Napery. Our exclusive embroidery designs are strikingly beautiful and delicate and gratify our valued customers with exquisite, luxurious products to suit every lifestyle.
We believe in giving back to our community, to aid the people who helped us grow and we thus support a number of social initiatives to drive that purpose. We hold a level 2 B-BBEE status. We support upcoming entrepreneurs by providing sponsorships, bursaries and educational funds to qualifying participants. This includes members and dependents of our staff, non-profit organisations as well as small business enterprises and talented individuals who need assistance to pursue their dreams and aspirations and realize their goals.
Sheraton employees are the heartbeat of our business, it is their toil that pumps our machines and they keep our business alive. We, therefore, care for their health, their wellbeing and their future. We have an in-house medical clinic that serves and attends to the health needs and wellbeing of, not only our employees, but those from surrounding factories too. On a monthly basis we provide food parcels to factory employees and we fund and run soup kitchens in our surrounding areas.
We are an environmentally friendly factory and continually strive to maintain clean operations (we do not emit waste into the air, land or sea). Our wastepaper is recycled and non-sellable products are donated for home use to people from surrounding poor communities. We endeavour to uphold and conserve a clean, responsive, socially acceptable and unpolluted environment at all times.
We are committed to continue to deliver world-class service and to remain the textile company for the people of South Africa, Africa and the world beyond.
We invite you to join the Sheraton Family and keep up to date with the latest news by following us on our social media platforms.
Chief Executive Officer
Sheraton Textiles Holdings (Pty) Ltd